Over the course of the last century, the agricultural equipment industry has become an increasingly consolidated market, saturated by worldwide brands. As workload on the farm rises to meet global demand, more efficient, versatile equipment and the supporting dealer network is required to get the job done. In the midst of this competitive landscape is Agriterra Equipment, a culmination of agricultural equipment dealers that have been serving customers in Alberta for more than 60 years.
With nine locations throughout Alberta in Stony Plain, Camrose, High River, Lougheed, Grande Prairie, Eckville, Rocky Mountain House, Waskatenau, and now Weyburn, SK Agriterra has progressively grown by acquisition, joining the large-scale equipment dealers of the world.
“Agriterra itself is actually a young company,” explains Brian Taschuk, President and CEO of the Agriterra. “In July 2013, I purchased Selmac Sales, which was a three-store AGCO dealership that had been in business for 40 years. Since then, Agriterra has added six more stores making way for a total of nine locations today. With the consolidation in the agribusiness world, we’re jumping on board, looking to add more locations focused on the AGCO brand of agricultural equipment and the Cat brand of construction equipment for the farm. We need size and scale to compete with major brands such as John Deere,” says Taschuk, who has been in the equipment business for nearly 30 years. “Adding Saskatchewan locations, and our relationship with Cat in providing construction equipment for the farm, enhances our ability to provide world class support to our customers”