Finning Partners with Agriterra in Alberta


EDMONTON, ALBERTA –Finning International Inc. (TSX: FTT) through its Canadian division, announces a partnership agreement making Agriterra Equipment the first Authorized Sales and Service Centre (ASSC) for Cat agricultural products in North America.

This agreement allows the two companies to combine expertise and service excellence in the sale and service of Cat agricultural equipment across Alberta. Customers will benefit from the convenience of an expanded service territory and accessibility to world-class product support, parts and equipment. The locations of the Finning and Agriterra dealerships complement one another and are well positioned to expand market share in the region.

“We are delighted to have Agriterra partner with Finning in Alberta and become the first Authorized Sales and Service Centre in North America,” said Juan Carlos Villegas, Finning (Canada) president and Finning International Inc. chief operating officer. “This partnership combines world-class Cat products with the agricultural experience and expertise of Agriterra to meet the needs of agriculture customers across the province. Farmers play a critical role and they deserve the best equipment in their operations.”

“Our new relationship with Finning and Cat products for the farm reinforces our mission to become the dealer of choice for the agricultural community,” said Brian Taschuk, owner, Agriterra Equipment. “We can only be the best if we provide the best quality equipment with product support second to none. Cat comfort, performance, reliability, uptime and efficiency drives customer satisfaction. Finning’s backup for marketing, training, and inventory management adds invaluable expertise to our promotion of Cat products. This agreement takes Agriterra to a new level!”

Cat agricultural equipment is now available for sale or service at all eight Agriterra dealership locations in Alberta, including: Stony Plain, Camrose, Lougheed, Waskatenau, Eckville, Rocky Mountain House, High River, and Sexsmith.

About Finning Canada

Finning (Canada) is a division of Finning International Inc., the world’s largest Caterpillar equipment dealer.

Headquartered in Edmonton, Alberta, Finning (Canada) sells, rents and provides customer support services for Caterpillar equipment and engines in British Columbia, Yukon, Alberta, Saskatchewan, the Northwest Territories and a portion of Nunavut. They serve a diverse range of industrial markets, including mining, forestry, construction, pipeline/oil field construction, agriculture, government sector, marine, transportation, fisheries, and the commercial

About Agriterra Equipment

Alberta-based Agriterra Equipment is a consolidation of equipment dealers that have been providing customers agriculture and consumer products for over 70 years. With eight locations throughout Alberta, in Stony Plain, Camrose, High River, Grande Prairie, Rocky Mountain House, Eckville, Sexsmith, and Waskatneau, Agriterra is one of the large-scale dealers of farm equipment in the world.

Contact information 

Kelly Vail, Finning (Canada)
Office: 780-443-7183
Cell: 587-987-8693